The company Name:
Definition: Fourth Wall
n.

The fourth wall is the imaginary invisible wall at the front of the stage in a proscenium theatre, through which the audience sees the action in the world of the play.

Although it originated in the theatre, where conventional three walled sets provided a more literal "fourth wall", the term has been adopted by other media, such as cinema and literature, to more generally refer to the boundary between fiction and the audience.

Often when a character on stage or film talks directly to the audience this is called "breaking the fourth wall"

The idea behind the name of the company stems from the concept that the home is the stage, or "set" in which the drama of your daily life unfolds, and it should convey your personality and provide the appropriate backdrop for you to live, love, cry and entertain.